When our local council office switched to an outsourced helpdesk, we noticed something worrying: calls weren’t returned, emails went unanswered, and basic questions required repetitive follow-ups. Frustration grew among residents, and people began to believe the council didn’t care. The damage to our reputation was gradual but real trust eroded, more complaints were escalating publicl... https://meritec.co.uk/what-is-the-impact-of-poor-customer-service-on-brand-reputation/