If authorElement is uncovered, the text content in the authorName is extracted and trimmed of whitespace. The authorUrl extracts the href attribute of the element, and that is the url on the writer’s profile page. The wordCount variable checks if articleElement exists. If it does, innerText extracts all seen text https://agency-social.com/story4418545/5-simple-techniques-for-google-schema-for-rich-snippets